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On ‘Clean’ wine – ambiguity among the vines

Published:  20 August, 2020

Wine is an odd consumable. It’s a drug, it isn’t legally required to list ingredients, and it’s often described with vague, ambiguous terms. In the wake of the natural wine movement and the age of ‘wellness’, it was just a matter of time until a brand tried to hoodwink us. Quickest to the mark were Cameron Diaz and Katherine Power with ‘clean wine’, Avaline.

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